I believe that empathy is the key to great design.
Things don’t need to be complicated.
I help people do what they set out to do.
Then they can go fly a kite, or whatever they do...

I’m a Product and Design Consultant with particular focus on early stage startups. Love getting a project to a position where the company can hit the ground running. 

Specialise in UX Expert Reviews to help clients quickly find out any issues they have with their existing product or services and provide recommendations to fix them. 

15+ years of design experience in London working with clients in startups, sustainability, education and technology.