Ready to explore what really resonates with your audience?
Thorough research is crucial for business success. I make it a priority to understand your goals, empathise with your users, and gather insights about your competition and the challenges/opportunities you wish to pursue.
My expertise lies in conducting qualitative user research to gain in-depth understanding of your customers, encompassing discovery, strategy development, concept testing, competitive analysis, and evaluating product usability through user testing.
I help you improve your website, product, or customer journey using these techniques:
Product Discovery
Understand your target audience and identify new product opportunitiesUser Testing
Gather qualitative feedback and insights about your product from real usersExpert Audit of your website or product
Conduct a thorough audit to improve the user experience and drive conversions.
Product Discovery
Understanding your target audience and discovering new product opportunities.
What are your customers trying to achieve? What are they thinking? How did they get to this point? How can you help them?
At the core of uncovering these answers is empathy. By engaging with real people, employing thoughtful questioning, and embracing creative thinking, we pinpoint straightforward solutions to their complex issues.
Our strength lies in observing behaviour and drawing out deep insights. Creating a comfortable space for users, we ask probing questions at just the right moments. This approach is crucial during the product development discovery phase, guiding you to refine your focus and plot the most effective path forward.
User Testing
Gathering qualitative feedback and insights through user testing.
What do your users really think about your product? How do they interact with it in real scenarios? What makes them satisfied or frustrated? How can their experience be enhanced?
User testing dives deep into these questions, providing you with the insights needed to refine your product and elevate the user experience. Through direct feedback and observation, we uncover the truths that drive user satisfaction and loyalty.
This will give you a deeper understanding of how and why people use your products and services, and allow you to make informed decisions to improve their experience.
Expert audit of your website or product
Executing a thorough audit to identify areas for improvement.
Are you having trouble with a website that's not converting or an online product or service that you're unsure of? Where are the gaps that hinder conversion or engagement? What are the unseen obstacles on your user's journey? How can your digital presence be optimised for better performance?
An expert audit methodically addresses these questions, offering a detailed examination of your website or product. By identifying usability issues and areas for improvement, we provide actionable recommendations to enhance your user's journey and improve your online performance.
Case studies
Here are some samples of past projects.
And I can help you too!
Get in touch and we can discuss new project inquiries.
